How Businesses Grow With Effective Digital Marketing

All businesses, from the solopreneur to the Fortune 500 company, can grow thanks to effective digital marketing.  

Digital marketing is constantly evolving, and due to advancements in technology this isn’t going to change. It falls on the seasoned marketer to stay up to date with these constant changes and to utilize marketing tools to reach potential customers. 

Three, of the many, digital marketing tools that are proven effective in growing businesses are: social media, content, and email marketing.  

Social Media Marketing

With billions of people using at least one social media platform it’s no wonder that social media is on the top of digital marketer’s list. 

Thanks to social media, businesses can easily reach their target audience. 

Popular social media channels include: Facebook, Instagram, YouTube, Tik Tok, LinkedIn, etc. 

Some noteworthy statistics to show the power of social media: 

• There were 2.6 billion monthly active users on Facebook as of quarter 1 of 2020
• Marketers reported Instagram as the social channel with the second-highest ROI
• As of April 2020 the U.S. has the most LinkedIn users in the world

The more businesses leverage effective social media marketing, the more they can increase their reach, grow brand awareness, and promote their products. 

Content Marketing 

Businesses continue to leverage content marketing to reach their overall goals. Content marketing informs your target audience about your business’ brand, product or service through written and visual media. 

According to HubSpot, 70% of marketers are actively investing in content marketing and 78% of companies have a team of one-to-three content specialists. 

Examples of content marketing media include but aren’t limited to: 

• Blog Articles
• Ebooks
• White Papers
• Case Studies 

Experienced digital marketers understand the importance of creating content to reach a business’ target audience. Therefore, great content marketing always starts with a buyer persona and moves forward from there.  

Email Marketing

Email marketing has become a powerful tool to stay in touch with current and potential customers. 

Most social media efforts are fleeting due to user’s short attention spans. It’s not uncommon for a potential customer to see a product, but then be distracted by another post and move on.  

This is where email marketing efforts are utilized to form lasting relationships with customers. If a business can build it’s email list, then they can form more connections with customers to increase sales.

Roughly 80% of marketers reported an increase in email engagement in the past year, according to HubSpot.   

Master’s in Digital Marketing at Montclair State

Businesses of all sizes continue to use digital marketing to grow which means there continues to be an increase in digital marketing job opportunities. 

It’s not uncommon to see full-time, lucrative career roles whose sole purpose is to implement, maintain, and grow effective digital marketing. 

Examples of these jobs include: 

• Email marketing specialist
• Digital marketing manager
• Marketing coordinator
• Digital marketing analyst, and more. 

Montclair State University’s Feliciano School of Business allows you to specialize in Digital Marketing while pursuing your MBA all online. This program prepares you to confidently take on the ever-evolving digital marketing challenges in the business world.

Grow Your Earning Potential with an MBA Online

Earning potential for MBA-holders in the U.S. is on the rise. According to an annual survey by the Graduate Management Admission Council, the median starting salary for business school graduates hit a new high of $115,000 in 2019. 

Of the responding companies in the same study, 56% plan to increase MBA starting salaries in 2019, which is a greater proportion than those who plan to increase starting salaries for bachelor’s and direct-from-industry hires. The trends are clear: earning your Master’s in Business Administration grows your earning potential. 

Grow Your Network 

You probably hear from your alumni association more than you think you should (“come to this soiree”, “donate to this cause”, “help us with this project”) but when is the last time you sought them out? 

Alumni associations have excellent benefits when it comes to growing your network. When you drill down into a specialty like an MBA, those benefits become even more valuable. From attending events and meeting new people to browsing the online directory to make an introduction to someone in the field or company you’ve got your eye on, there is no doubt your alumni association can help you make the connection you need. As an added bonus, universities also have career services that can provide you with a variety of additional resources to help you reach your goals. At Montclair State, our alumni network has over 130,000 professionals in virtually every field, across all fifty states and spanning 75 countries; this exclusive Red Hawk community will be right at your fingertips. 

In addition to the alumni association, your online MBA program will have a wide variety of students from all walks of life and professions. Each cohort has 20-30 students that you’ll have the opportunity to network and create lasting relationships with, both professionally and personally. 

Take the Next Step 

We know you’ve probably got a lot of questions around obtaining your MBA. To help you understand how to truly get the most value from your MBA program, we’ve put together an ebook to guide you through your MBA journey. Click here to download the ebook and start the journey toward checking “get my MBA” off your goals list.