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How Much Influence Do Your Influencers Have on Social Media?

Dr. Patrali Chatterjee, professor of Marketing and the Graduate Program Coordinator for Digital Marketing at the Feliciano School of Business, discusses the power of influencers as part of brands’ overall marketing strategies in this Q&A that was originally broadcast on Facebook Live. Watch the video below to learn key information regarding:

  • How social media algorithms have forced brands to find new and innovative ways to reach their customers (as they cannot rely on simply posting in their own social streams)
  • How influencers impact consumer opinions, actions, and overall purchase intentions
  • How brands invest in influencers to mitigate product risk, drive market share, and introduce innovative product development 
  • The significance of #ad in influence marketing
  • How competitive the influencer market is and how influencers are paid

Marketing in our modern age encompasses far more than the traditional “marketing techniques”. Developing and maintaining the skills needed to excel in our rapidly evolving environment is crucial to the success of any professional. An MBA with a concentration in Digital Marketing from Montclair State University is a great way not only to gain a well-rounded knowledge base of business concepts but also to explore the latest trends in communication and learn how to get (and stay) engaged with consumers across industries. Learn more about our 100% online program here

Contact Information


Toby Burris
Montclair State University
Student Recruitment Manager

973-655-6015
onlinemba@mail.montclair.edu

Do you have questions about the online MBA? You may find it helpful to watch a webinar hosted by Student Recruitment Manager, Toby Burris.

Alternate Subject: Best Time To Call:
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By completing this form and clicking the button below I consent to receive communication from a representative of this insitution by phone, text or email regarding your educational program request.

On Line Application:
Official College Transcript 1:
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Official College Transcript 3:
GRE or MAT:
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Resume:
Reference Letter 1:
FAFSA Submitted:
NSLDS Default:
ISIR Received:
ISIR Selected for Verification:
Verification Documents Received:
Aid Packaged:
Cash Pay:
Using VA Benefits:
Certificate of Eligibility Received:
Military Tuition Assistance:
Tuition Reimbursement:
Tuition Reimbursement Docs Received:
MPN and Entrance Counseling: