Big or small, businesses can thrive by using effective digital marketing. Social media marketing, content marketing, and email marketing are powerful tools for success.

Social Media Marketing: Expanding Your Reach

In today’s digital age, social media marketing reigns supreme, with social media influencers connecting businesses with their target audience like never before. Some of the most recognized social media platforms include Facebook, TikTok, YouTube, Instagram, and LinkedIn, among others. The reach of popular social media platforms such as these is astounding, making them indispensable and effective digital marketing tools for accomplished marketers. Did you know:

• Facebook alone boasted 2.6 billion monthly active users in Q1 of 2020.
• Instagram stands out as the social channel with the second-highest ROI, according to marketers.
• In April 2020, the U.S. had the largest number of LinkedIn users globally.

As businesses effectively leverage social media marketing, they expand their reach, boost brand awareness, and promote their products with impressive results.

Effective Digital Content Marketing: The Informative Approach

Content marketing remains a stalwart strategy for achieving overarching business goals. This form of marketing educates your target audience about your brand, products, or services through engaging written and visual content.

HubSpot reports that 70 percent of marketers are actively investing in content marketing, with 78 percent of companies maintaining a team of one to three content specialists. Various content formats, including blog articles, ebooks, white papers, and case studies, engage audiences and drive results. Experienced digital marketers use email marketing to reach their customers as they understand that effective content marketing begins with a well-defined buyer persona and builds from there.

Content marketers often rely heavily on data analytics to reach their intended target audience. Digital marketing analytics encompasses the process of measuring, gathering, and evaluating data metrics to uncover valuable insights into user behavior and the dynamics of customer interaction with digital content. Some examples of these data analytics metrics include analyzing information from website traffic, and social media followers, as well as tracking email click-through rates and conversion.

The Power of Email Marketing

Creating and maintaining connections with current and potential customers has evolved with the rise of email marketing as a robust tool. Unlike many social media endeavors that tend to be fleeting due to users’ short attention spans, email marketing allows businesses to establish enduring relationships with their audience. In the fast-paced world of social media, a potential customer might glance at a product but easily have their attention diverted to another post, leading to missed opportunities.

Email marketing addresses this by offering a platform for businesses to nurture lasting connections. By steadily growing their email lists, businesses can forge stronger ties with customers, ultimately boosting sales. According to HubSpot, approximately 80 percent of marketers have observed an upswing in email engagement over the past year, underscoring the effectiveness of this approach.

Succeed with an Online Master’s in Digital Marketing at Montclair

As the scope of digital marketing continues to increase, job opportunities continue to rise across various business venues. With the increased types of marketing degrees available, more lucrative career paths are emerging, dedicated solely to implementing, sustaining, and expanding effective digital marketing strategies. Examples of positions include:

• Digital marketing specialist
• Digital marketing manager
• Digital marketing analyst
• Email marketing specialist, among others.

Montclair State University’s Feliciano School of Business provides a unique opportunity to specialize in Digital Marketing while pursuing your MBA entirely online. This program equips you to confidently navigate the complex challenges of digital marketing in the business world.

Whether you are a professional considering an online MBA program or looking to enhance your skills, understanding the power of email marketing is crucial for career advancement. Business analytics is a dynamic field where staying ahead of the curve ensures that you remain competitive in the job market.

Online MBA Increases Earning Potential

The earning potential for MBA graduates in the U.S. is increasing exponentially. According to the Graduate Management Admission Council’s yearly survey, the median starting salary for business school graduates reached a record high of $115,000 in 2019. Notably, 56 percent of companies surveyed plan to increase MBA starting salaries in 2019, which is a greater proportion than those who plan to increase starting salaries for bachelor’s and direct-from-industry hires. The trends are clear: earning your Master’s in Business Administration increases your earning potential.

Build a Strong Network

While alumni associations might seem persistent in their invitations, the benefits they offer for network growth are invaluable. Specializing in an MBA further amplifies these advantages. From attending events, and meeting new people, to leveraging the online directory for introductions in your desired field or company, your Red Hawk alumni association can be a vital resource. You get to partake of the university’s career services resources to help assist you in locating the right resources to achieve your potential. With alumni from all fields, in each state, as well as in 75 countries, Montclair’s 130,000 alumni network provides an exclusive community at your fingertips.

Moreover, your online MBA program introduces you to a diverse cohort of 20-30 students from various backgrounds and professions. This setting offers ample opportunities to network and cultivate lasting relationships, both professionally and personally.

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