MBA, Marketing
Today’s marketers have a wealth of communication tools at their disposal. A Marketing MBA program can help professionals gain valuable insights into how to leverage appropriate strategies and techniques and determine the optimal marketing mix for any given audience, product or industry. From the latest digital marketing tactics to international perspectives to targeted messaging, the online marketing master’s program from Montclair State University allows students to chart their own path in this wide-ranging discipline.
This program is one of several online Master of Business Administration (MBA) options offered by Montclair State’s renowned Feliciano School of Business. In addition to a General MBA, the university has developed four specialized degree programs including the online MBA with a concentration in Marketing. Comprehensive core courses provide all MBA students with a solid background in business administration. Those enrolled in the 100% online MBA in Marketing program can also choose relevant electives that align with their professional goals.
As marketing has become more global in scope and increasingly specialized, professionals face more communication challenges than ever before. They need to identify the right audience, overcome cultural and language barriers, speak to industry-specific needs and pain points, and break through media clutter to make their message heard. Montclair State’s online Marketing MBA program covers the concepts and strategies marketers need to optimize performance and gain a competitive advantage.
This online marketing master’s program is a great match for:
- Bachelor’s degree holders who majored in advertising, communications or marketing and want to pursue further education at the graduate level
- Career-changers who are intrigued by the opportunities available in the marketing industry
- Entry- and mid-level marketing specialists who aspire to lead campaigns or transition into management
- Entrepreneurs who want to learn how to effectively promote their products or services
- Professionals who wish to start or grow a marketing agency
Montclair State equips all MBA students with an overview of key business topics, which helps them to become well-rounded leaders. In the case of the online marketing masters program, this also ensures students understand how to use financial reports, technology and management strategies to support marketing decisions. The Marketing MBA curriculum allows leeway in choosing courses that are relevant to particular interests, such as international business and crisis communications, as well as specific industries, including healthcare, retail and sports management.
Students in the online marketing master’s program learn how to:
Identify, assess and exploit global marketing opportunities while navigating the intricacies of marketing in foreign countries.
- Leverage analytical data to aid marketing decisions and demonstrate return on investment.
- Develop, grow, manage and capitalize on brand equity.
- Recognize the right strategies to use when marketing services as opposed to products, and fine-tune the customer experience to improve satisfaction.
- Apply integrated marketing communication tools to anticipate and manage brand crises while minimizing and repairing subsequent damage.
The Marketing MBA curriculum comprises 39 credit hours of graduate-level coursework. All students must complete 30 credits of required core classes and choose marketing electives that total 9 credits.
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Master in Marketing Degree Career Spotlight
Marketing Manager
- Projected growth (2019-2029) – 6%
- Average Salary (2019) – $135,900 per year
- Hourly rate – $65.34 per hour
- Important qualities/skills – Active Learning, Active Listening, Critical Thinking, Reading Comprehension, Social Perceptiveness, Speaking, Judgment and Decision Making, Monitoring, Persuasion, Complex Problem Solving.
- Percent with master’s degree – 24%
- Marketing Manager Career Profile on Onetonline.
Brand Manager
- Projected growth (2019-2029) – 8%
- Average Salary (2019) – $71,000 (2020)
- Important qualities/skills – Communication skills, Strategic Marketing, Marketing Management, Project Management, Market Research, Graphic Design, Social Media Marketing.
- Brand Manager Career Profile on Payscale.
Marketing MBA: Specialized Online Master’s Program
Required MBA Core Courses
Every Montclair State MBA program includes 18 core courses in Accounting, Economics, Finance, International Business, Information and Technology, Management and Marketing.
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Total Core MBA Credits – 30* |
Marketing MBA Concentration Courses
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Course Name |
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Digital Customer Experience Management |
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Digital Marketing Strategy and RODMI |
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Integrated Digital Advertising |
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Sales Management |
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New Product Development |
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Delivering Service Excellence |
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Total Marketing Concentration Elective Credits – 9 |
Montclair State’s online MBA programs feature six terms per academic year. Students generally take two years to complete a General MBA and 26 months for an MBA with a concentration. The Fall, Spring and Summer semesters are each split into two eight-week terms, and students in the marketing master’s program will take 3 credits each term. New students can enroll in courses at the start of any semester or half-term, with six possible start dates each year.
*Students who have not completed prior academic coursework in Accounting, Statistics and/or Finance, and who have not earned a grade of B- or higher in those subjects, may be required to successfully complete online foundation modules in these key areas before registering for MBA courses.
Montclair State’s Online Marketing Master’s Program Is an Industry Standout
The online Marketing MBA is presented by Montclair State’s acclaimed Feliciano School of Business, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International—the world’s largest and longest-serving accrediting organization for business schools. Less than 5% of business schools worldwide have earned AACSB accreditation, which attests that a business program has been peer-reviewed and meets rigorous quality standards. Among all of New Jersey’s AACSB-accredited schools, the Feliciano School of Business offers the most affordable online MBA programs in the state.
Montclair State’s marketing electives and core MBA classes are all hosted on Canvas, an online learning platform that integrates course materials and activities, tests/assessments, and communication tools to engage and collaborate with faculty and classmates. With self-paced courses and no set class times, students can complete weekly lessons and assignments whenever and wherever it’s most convenient for them.
There is no distinction between campus-based and internet-based MBAs at Montclair State; diplomas and transcripts make no mention of the “online” nature of the program. Students enrolled in the online Marketing MBA program are encouraged to participate in the graduation ceremony alongside their ground-based peers.
To learn more about the online MBA in Marketing program, submit the form above or contact an admissions advisor today. Email us at onlinemba@mail.montclair.edu or call 973-655-6015.
If you’d like to narrow your marketing focus to web-based communications and emerging technologies in this field, you may want to consider Montclair State’s online Digital Marketing MBA program.
Latest Resources
Contact Information
Toby Burris
Montclair State University
Student Recruitment Manager
973-655-6015
onlinemba@mail.montclair.edu
Do you have questions about the online MBA? You may find it helpful to watch a webinar hosted by Student Recruitment Manager, Toby Burris.
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