It’s Your Time
To Stand Out with a 100% Online MS in Digital Marketing Analytics
Dive Deep Into Strategic Promotion and Marketing with Montclair State’s Master’s in Digital Marketing Analytics
Over the past decade, digital marketing has become fully integrated with business analytics practices and mastery of both is key to advancing your career and strengthening your business. Our STEM-designated Master of Science in Digital Marketing Analytics is designed to combine cutting-edge digital marketing and business analytics fundamentals with real-world skills and experiences to prepare you to meet current and future demands on both a local and global scale.
The MS in Digital Marketing Analytics from Montclair State University provides a fully online, uniquely balanced learning experience, with desirable professional certifications built into the curriculum. The program is composed of two stackable certificates, digital marketing and business analytics, and culminates with two capstone courses: the Digital Marketing Analytics course and the Analytics Practicum, which utilizes experiential learning to further develop the knowledge and skills learned throughout the program.
Students may choose from three completion options:
- Complete the full master’s program without breaking for each certificate
- Complete the graduate certificates as standalone programs
- Complete the graduate certificates and apply the certificate credits earned to the full Master’s degree
An MS in Digital Marketing Analytics Program is ideal for:
An MS in Digital Marketing Analytics Program is ideal for:
Digital Marketing professionals with a bachelor’s degree, seeking to add strong analytical tools and applications to their repertoire
Entrepreneurs who seek to launch an e-commerce business or a digital marketing agency
Business professionals with a qualitative background looking to provide their teams or business units with deep, data-driven insights that foster long-term marketing solutions
Career-changers who are intrigued by digital innovations and interested in a high-growth field
Successful students will develop strong, relevant skills and credentials that elevate critical thinking, communication, technical and analyticalabilities.
If you’re interested in analytics but would like something even more technical, explore our MS in Business Analytics program. If you’re interested in digital marketing but are looking for something less analytics-based, explore our MBA in Digital Marketing program.
Learning Outcomes
Learning Outcomes
In the Master’s in Digital Marketing Analytics you’ll learn to:
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Translate customer behavior into actionable business data
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Comprehend the distinctions among consumers’ experiences with owned, paid and shared media
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Identify and differentiate the tools and technologies that comprise the modern digital marketing landscape
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Classify and evaluate the types of digital marketing problems and opportunities that may be addressed through the application of various analytical tools and techniques
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Demonstrate facility with differentiating data gathering techniques and applying them to address digital marketing problems in meaningful and productive ways
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Derive and communicate clear insights from complex data and utilize analysis to solve problems and make business decisions
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Ensure optimal return on investment for digital marketing spend
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Utilize predictive, prescriptive and descriptive analytics to solve business problems
It’s your time
to start achieving your career Goals.Online Master’s in Digital Marketing Analytics Program Curriculum
The 30-credit Montclair State MS in Digital Marketing Analytics program comprises a 12-credit Business Analytics Certificate, a 12-credit Digital Marketing Certificate and 6-credits of integrated, experiential Digital Marketing Analytics content.
Students earn professional certifications in:
- Facebook Blueprint Community Manager Certification
- Facebook Blueprint Certified Marketing Science Professional
- Google Ads Display Certification
- Google Ads Measurement Certification
- Google Shopping Ads certification
- Google Video Ads certification
- Hootsuite Platform Certification
- Hootsuite Social Media Certification
- Hubspot Inbound Marketing Certification
- Hubspot CMS for Marketers
The digital marketing courses focus on deepening the foundational knowledge and application of proven frameworks in marketing strategy, consumer behavior theory, brand portfolio management, pricing strategy, and qualitative and quantitative market research, along with analytics applications for digital customer experience, programmatic advertising, social and mobile media, and omnichannel retailing.
Through a culminating capstone experience that includes a practicum course with experiential projects and live case studies, students are able to demonstrate their abilities to solve problems, and predict outcomes, with the appropriate identification and use of data and information to produce positive digital marketing results.
The business analytics courses provide hands-on lab experiences introducing state of the art technologies and techniques including: machine learning, data modeling and visualization, cloud computing and other big data tools. Students will also discuss the ethical implications of business analytics surrounding big data and cloud computing. Students may choose from a Fall or Spring Term start.
Montclair State’s academic calendar spans three semesters (Fall, Spring and Summer), and each semester consists of two eight-week terms. Online students complete a 3-credit course load each term and will earn their degree in as few as 20 months.
Digital Marketing Certificate Courses (12 credits)
Program Courses:
| Applied Marketing Management | 1.5 |
| Market Analysis and Customer Insight | 1.5 |
| Social and Mobile Media: Fundamentals and Analytics | 1.5 |
| Digital Customer Experience Management | 1.5 |
| Integrated Digital Advertising | 1.5 |
| Omni-Channel Retailing | 1.5 |
| Digital Marketing Strategy and RODMI | 1.5 |
| Practicum in E-Commerce | 1.5 |
Business Analytics Certificate Courses (12 credits)
Program Courses:
| Course Name | Credits |
| Data Wrangling and Analysis | 3 |
| Intro to Data Mining for Business | 3 |
| Data Visualization | 3 |
| Applied Statistics for Business Analytics | 3 |
Integrated Courses (6 credits)
Program Courses:
| Digital Marketing Analytics | 3 |
| Business Analytics Practicum | 3 |
Explore the Advantages of a Montclair State MS in Digital Marketing Analytics
The Digital Marketing Analytics program at Montclair State is offered through the Feliciano School of Business, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International—the world’s largest accrediting organization for business schools. Less than 5% of the world’s business schools have earned this distinction. Among all AACSB-accredited schools in New Jersey, the Feliciano School of Business offers one of the most affordable online programs in the state.
Students will take their classes via the Canvas online learning management system, which provides 24/7 access to course materials and tests/assessments. Self-paced learning enables students to complete weekly lessons and assignments on their own schedule, while web-based communication tools allow them to engage and collaborate with faculty and classmates.
Montclair State makes no distinction between its campus-based and internet-based programs; there is no reference to “online” on the diploma or transcripts. Employers will only see that the degree comes from a respected university with a distinguished history.
Encouraging Success
Encouraging Success
Our Student Success Coaches are there to support you throughout your entire master’s experience. From the moment you enroll to the moment you graduate, they provide personalized support to help you stay on track.
They bridge the gap in your online education.
Your student success coach will help you connect with instructors, find resources and ensure that you are guided through the entire experience. They personalize their level of support to your needs. If you’re struggling in a class, they will connect you with the proper professors and resources to turn things around. If you need help with planning your schedule to ensure timely graduation, they will work with you and your schedule to figure out what courses to take and when. No matter what you are going through, they can help.
Your student success coaches participate in rigorous training on how best to support working adult students. Many have also been online students so they have a unique understanding of your experience. Their experience combined with their expertise and knowledge of Montclair State University and our programs will ensure that they can help you achieve your goals.
Student Admission Requirements
At Montclair State University, we welcome students from all around the globe and believe that having different cultures, backgrounds, and experiences enhances the learning environment.
Requirements for domestic students:
- Bachelor’s Degree
- GMAT/GRE completion**
- Application and official college transcripts required
- Personal essay
- Resume
- Two letters of recommendation
- $138 fee
Requirements for international students:
- Transcripts: Applicants with a non-US degree must submit a course-by-course evaluation that includes U.S. bachelor’s degree equivalency information for their coursework. This must be completed through any NACES member organization. For more information on this requirement visit our international applicant page
- English Proficiency: Applicants who earned their undergraduate degree from an institution where English is not the official instructional language must submit proof of English proficiency
- Visa: To apply for an F-1 or J-1 visa or to transfer your existing F-1/J-1 record, you are required to apply for a Form I-20 or Form DS-2019 first
For more information and requirements for international students, visit our international applicant page.
**The GMAT or GRE may be waived for applicants who submit proof of at least one of the following to the Graduate School: 1. An earned bachelor’s degree with a 3.0 cumulative GPA or higher and two years of post-baccalaureate relevant professional experience. 2. An earned master’s degree (or higher) from an accredited United States college or university. 3. An earned U.S. master’s degree equivalent (or higher) from an international institution as evaluated by a National Association of Credential Evaluation Services (NACES) member.
Career Advancement
Market research organization Decision Foresight estimates that the digital marketing analytics tools market will grow to $10.8 billion by 2030 further showing the need for graduates who are prepared with the knowledge and proficiencies to understand and successfully navigate this specialized field. With difficulties in performing and interpreting data, gaps in data due to lack of governance, transparency in data sourcing and analysis, and the shift from third party to first party data, it will be increasingly more important to have talented digital marketing analysts in the field.
Discover other career opportunities in Digital Marketing Analytics below.
Frequently Asked Questions
Frequently Asked Questions
How long will it take to complete a Master’s in Digital Marketing Analytics from Montclair State University?
On average, it takes students 2 years to complete a master’s from Montclair State University.
What can you do with a Master of Science in Digital Marketing Analytics?
You can work in nearly any industry. All businesses, across many industries, benefit from and use digital marketing analytics.
What jobs can you get with a Master’s in Digital Marketing Analytics?
A Master’s in Digital Marketing Analytics allows a person to work in a number of industries. Some of the job titles those with the degree may hope to possess are:
- Data Engineer-Digital Marketing Analytics
- Digital Marketing Analytics Lead Associate
- Digital Marketing Analytics Lead
How much does a MS in Digital Marketing Analytics from Montclair State University cost?
For the most up to date tuition cost, visit our Admission & Tuition page.
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Contact Information
Michele Kieff
Montclair State University
Student Recruitment Manager
(973) 435-8070
onlinebusiness@montclair.edu
Do you have questions about the online MBA? Set up a time to speak with Student Recruitment Manager, Michele.