It’s Your Time
To Stand Out with an MBA in Digital Marketing
Feliciano’s Online MBA earned recognition from The Princeton Review as one of the
Top 50 Online MBA Programs of 2023 at #49. We're proud to be the only New Jersey school on this year's list.
Harness the Power of Digital Marketing with an MBA from Montclair State University
Drive innovation, create disruption and increase brand value when you earn an MBA in Digital Marketing from Montclair State University’s Feliciano School of Business. Digital technologies have fueled dramatic changes in marketing practices and strategies. Marketing in the modern age encompasses far more than print collateral, websites and emails; today’s marketers must be equally adept in mobile media, social content management and other emerging communication platforms. The fully online master’s in digital marketing program begins with the core coursework that is common to all Montclair MBA degrees, then delves deeper into critical aspects of digital communication channels.
Given the rapid pace of change in today’s marketing arena, professionals who were at the top of their game just a few short years ago may find themselves scrambling to play catch-up in the digital era. Students who pursue a Digital Marketing MBA from Montclair will not only gain a well-rounded background in essential business concepts, but they’ll also have an opportunity to explore the latest advances in mass communications and new strategies to engage consumers 24/7, at home and on the go.
The Montclair MBA online program is ideal for:
The Montclair MBA online program is ideal for:
Marketing specialists who want to advance their career and better compete with digital-savvy newcomers
Career-changers who are intrigued by digital innovations and interested in a high-growth field
Professionals who aspire to managerial or executive roles in a marketing organization
Graduates with a bachelor’s degree in communications, journalism or marketing who wish to further their education and prove their expertise in an evolving business field
Entrepreneurs who seek to launch an e-commerce business or a digital marketing agency
MBA Learning Outcomes:
MBA Learning Outcomes:
As with every online MBA program offered by Montclair, the master’s in digital marketing is designed to prepare graduates for leadership roles with a wide breadth of business administration coursework that ranges from finance to management to IT. In addition, the six concentration courses provide insights into strategies and techniques that will help professionals leverage digital communications tools to expand reach and elicit action.
The online MBA in digital marketing program will prepare students to:
- Develop a strategic marketing plan that integrates digital technologies and traditional media to maximize business growth
- Apply consumer decision-making models that improve customer satisfaction at every stage of the journey, from initial contact to repeat business, to form lasting relationships
- Target audiences across media channels and optimize on-demand advertising formats
- Identify optimal pricing, distribution and merchandising strategies that address the intricacies of omni-channel retailing
- Use websites, search, mobile apps and social media platforms to drive innovation and efficiency, create positive disruption and increase brand value
- Establish and operate an online business, from conducting market research to building an effective website to engaging in search engine marketing
It’s Your Time
to start achieving your career goals
Online Digital Marketing MBA Program Curriculum
The academic calendar for Montclair’s online MBA degree program features three semesters (Fall, Spring and Summer), and each semester is divided into two eight-week terms. MBA students are expected to complete 3 credits (one or two classes) per term and will earn their degree within two years. New students may begin their studies at the start of any semester or half-term, which allows a choice of six start dates throughout the year.
All students enrolled in the Digital Marketing MBA program must complete 39 credit hours of graduate-level coursework. This includes 30 credits of required core classes and 9 credits of concentration courses specific to the online master of digital marketing program.
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Course Name |
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Accounting for Business Managers |
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Macroeconomics Analysis and Public Policy |
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Managerial Economics |
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Corporate Financial Decision Making |
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Investments: Principles and Practice |
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Emerging Trends in Global Markets |
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Foundations of Data Analytics |
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Operations Analytics |
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Information Systems Strategy and Innovation |
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Operations and Supply Chain Management |
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Achieving Competitive Advantage |
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Organizational Behavior and Team Leadership |
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Business Growth Strategy |
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Applied Marketing Management |
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Market Analysis and Customer Insight |
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Sustainability and Corporate Responsibility |
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Total Core MBA Credits* |
Flexible Core Courses (choose 6 credits from the following):
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Course Name |
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Business Innovation and Entrepreneurial Thinking |
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Project Management |
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Negotiation in the Workplace |
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Business Communications |
Electives (choose courses totaling 6 credits†):
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Accounting courses such as Accounting Information Systems, Financial Statement Analysis and Forensic Accounting |
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Business Law courses such as Business Law I, Business Law II and Legal Issues in Forensic Accounting |
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Economics courses such as Globalization in the Developing World and Independent Study in Economics |
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Finance courses such as Cross-Borders Investing and Financing, Options Markets and Short-Term Financial Management |
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Information and Technology courses such as Business Analysis and Enterprise Systems Management |
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Management courses such as Leadership, Talent Management, Business Communications and Human Resource Analytics |
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Marketing courses such as Marketing Metrics, Strategic Brand Management and Omni-Channel Retailing |
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Total Elective Credits: 6 |
* Students who have not completed prior academic coursework in Accounting, Statistics and/or Finance, and have not earned a grade of B- or higher in those subjects, may be required to successfully complete online foundation modules in these key areas before registering for MBA courses.
† Students enrolled in the General MBA program can choose from a variety of elective courses. Please refer to the MBA program course catalog for a complete list of elective options and corresponding credit hours.
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Course Name |
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Social and Mobile Media: Fundamentals and Analytics |
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Digital Customer Experience Management |
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Integrated Digital Advertising Planning Across Multiscreen, Hyper‐Targeted Media |
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Omni-Channel Retailing |
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Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment) |
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Practicum in E-Commerce |
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Digital Marketing Concentration Credits |
Explore the Advantages of a Montclair MBA
Montclair’s Feliciano School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, which is the world’s longest-serving accrediting body for business schools. Less than 5% of business schools worldwide hold AACSB accreditation. Among all AACSB-accredited schools in New Jersey, the Feliciano School of Business offers the most affordable MBA programs in the state.
All digital marketing and core MBA courses are conducted via Canvas, an online learning management system, which hosts course materials and activities, tests/assessments, and communication tools to engage and collaborate with faculty and classmates. Self-paced classes allow students to complete weekly lessons and assignments on their own schedule. There is no no distinction between campus-based and internet-based MBA programs.Upon graduation, Montclair makes no mention of “online” on the MBA diploma or transcripts.
If you’d prefer to master digital strategies while developing expertise in a particular industry or exploring international perspectives consider Montclair’s Marketing MBA program.
Encouraging Success
Our Student Success Coaches are there to support you throughout your entire master’s experience. From the moment you enroll to the moment you graduate, they provide personalized support to help you stay on track.
They bridge the gap in your online education.
Your student success coach will help you connect with instructors, find resources and ensure that you are guided through the entire experience. They personalize their level of support to your needs. If you’re struggling in a class, they will connect you with the proper professors and resources to turn things around. If you need help with planning your schedule to ensure timely graduation, they will work with you and your schedule to figure out what courses to take and when. No matter what you are going through, they can help.
Your student success coaches participate in rigorous training on how best to support working adult students. Many have also been online students so they have a unique understanding of your experience. Their experience combined with their expertise and knowledge of Montclair State University and our programs will ensure that they can help you achieve your goals.
Student Admission Requirements
At Montclair State University, we welcome students from all around the globe and believe that having different cultures, backgrounds, and experiences enhances the learning environment.
Requirements for domestic students:
- Bachelor’s Degree
- Application and official college transcripts required
- Personal essay
- Resume
- Two letters of recommendation
- $138 fee
Requirements for international students:
- Transcripts: Applicants with a non-US degree must submit a course-by-course evaluation that includes U.S. bachelor’s degree equivalency information for their coursework. This must be completed by an accredited agency. For more information on this requirement visit our international applicant page
- English Proficiency: Applicants who earned their undergraduate degree from an institution where English is not the official instructional language must submit proof of English proficiency
- Visa: To apply for an F-1 or J-1 visa or to transfer your existing F-1/J-1 record, you are required to apply for a Form I-20 or Form DS-2019 first
For more information and requirements for international students, visit our international applicant page.
Career Advancement
Earning an MBA is almost ensuring career transformation. The median starting salary for new MBA hires is $40,000 more than having an undergraduate business degree by itself and it is nearly $10,000 more than any other business school master’s degree. Whether you are attempting to change your career or advance it, a project management MBA from Montclair State University is a difference maker. You can qualify for a vast array of careers including, but not limited to, consultant, digital marketing manager, digital project manager and marketing analytics manager.
- Projected growth (2019-2029) -6%
- Average Salary (2019) – $135,900 per year
- Hourly rate – $65.34 per hour
- Projected growth (2019-2029) – 3%
- Average Salary (2019) – $64,000 – $84,000 a year
- Hourly rate – $33 & $41
- Digital Project Manager Career Profile on indeed
- Projected growth (2019-2029) – 18%
- Average Salary (2019) – $63,790 per year
- Hourly rate – $30.67 per hour
Frequently Asked Questions
Frequently Asked Questions
On average, it takes students 2 years to complete an MBA from Montclair State University.
An MBA in Digital Marketing allows a person to work in a number of industries. Some of the job titles those with an MBA in Digital Marketing may hope to possess are marketing manager, director of marketing, social media strategist and email marketing manager, among others.
A person with a digital marketing MBA can work in a wide range of industries. All industries use digital marketing, so the possibilities are endless.
A Digital Marketing MBA from Montclair State University ensures that our graduates are fully prepared to enter into or advance within the business world no matter their undergraduate degree.
For the most up to date tuition cost, visit our Admission & Tuition page.
Need help figuring out the next step in your business career? Take our career survey!
Contact Information
Michele Kieff
Montclair State University
Student Recruitment Manager
(973) 435-8070
onlinebusiness@montclair.edu
Do you have questions about the online MBA? Set up a time to speak with Student Recruitment Manager, Michele.