Elite in Analytics
100% Online Master’s Degrees at the Forefront of Analytics
Explore STEM-Designated Online Master’s in Analytics Degrees
No matter where you are in your learning journey, we want to meet you where you are. Designed for student success, our accredited online master’s in analytics programs provide a collaborative learning community to support your goals. Take your career to the next level with cutting-edge skills and industry-recognized certifications to harness the power of big data and make game-changing business decisions.

Faculty Insights
Click to watch Dr. Stanislav Mamonov, Associate Professor, Information Management and Business Analytics, share his thoughts about upcoming analytics trends, how analytics can be used in marketing, career opportunities in the analytics field and more.
Dr. Mamonov’s expertise is in Business Analytics, Big Data, Data Mining, Intellectual Property Rights, Privacy, IT Adoption, Social Networks, Virtual Communities.
The History of Analytics
Today, the limitations of data storage and processing speed no longer apply, opening the door to more complex machine learning and deep learning algorithms that can handle large amounts of data.
As a result, the standard descriptive, prescriptive, and predictive capabilities of analytics have expanded with learning and automation, leading the way toward the artificial intelligence (AI) era.
Most organizations treat data analytics as a strategic asset, and analytics is essential to many functional roles and skills. Over the past few decades, analytics use has especially grown in the areas of business, digital marketing and human resources.
Analytics and visualizations have been used throughout history without the support of computers and software. After 2010, business analytics truly took off, being adopted worldwide by companies. The arrival of big data meant that analytics along with various data sources should become more scalable and more powerful.
- 65% of global enterprises increased their analytics spending in 2020, according to the 2020 Global State of Enterprise Analytics report by MicroStrategy
- 36% of companies say data and analytics have resulted in a moderate change to industry-wide competition
- An Allied Market Research report states, the global big data analytics in the retail market generated $4.85 billion in 2020, and is estimated to increase to $25.56 billion by 2028
Digital marketers no longer rely on assumptions about the success of their campaigns; they create strategies informed by data. Smart marketers analyze data on a daily basis to fine-tune their campaigns in real time.
- About 75% of marketers report on how their campaigns are directly influencing revenue, states Hubspot
- According to Gartner’s 2021 CMO Spend Survey, despite shrinking overall marketing budgets, 26.6% of CMOs say they’ll increase their budget for marketing technology
- Social Media’s Today 2019 State of Marketing Automation Survey reports 75% of all companies already use at least one kind of marketing automation tool
Once guided by instinct and intuition, modern human resources specialists use data to drive business solutions. Experts say the current trend toward HR analytics will continue to grow, with analytics playing a central role in talent acquisition, development, and operations.
- Deloitte reports that, while only 24% of companies felt ready for people analytics in 2015, that number increased by a third to 32% in 2016
- Companies revealed the different people analytics adoption issues their respective organizations faced. One of the top obstacles cited was lack of the proper knowledge or staff
- According to Deloitte, 77% of company executives cite people analytics as a top priority

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Contact Information
Michele Kieff
Montclair State University
Student Recruitment Manager
(973) 435-8070
onlinebusiness@montclair.edu
Do you have questions about the online MBA? Set up a time to speak with Student Recruitment Manager, Michele.