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Elite in Analytics

100% Online Master’s Degrees at the Forefront of Analytics

Feliciano’s Online MS  in Business Analytics has earned #38 on U.S. News & World Report's
Best Online Master's in Business Programs of 2023. 

Choose From One of Our Groundbreaking Master’s in Analytics Degrees

Montclair State University, a national leader in analytics, is at the forefront of data analytics education. When you enroll in an online STEM-designated master’s in analytics at, you’re choosing to earn a degree from a respected university with a distinguished history and a promising future. 

Online

30 Credits

20 Months

No GMAT

Programs

 

Why Montclair State University

Montclair State University is a national leader in analytics education. 

  • Courses are designed to evolve with the changing analytics landscape
  • World-class instructors have a pulse on new roles and uses for data
  • Self-paced coursework delivered through hands-on learning modules, experiential applications, and engaging content
  • All programs are STEM-designated and AACSB-accredited
  • Online students have full access to library resources, the writing center, technical support, and career advice 
Learning Outcomes

Students in a master’s in data analytics program from Montclair can expect to be well-positioned for career growth. Here are just some of the skills that graduates can use immediately into their current roles. 

  • Gain a foundation in data analytics, statistical modeling, and structured and unstructured data
  • Leverage big data to identify strategic opportunities
  • Translate insights into actionable business data
  • Communicate analytical insights effectively to key stakeholders
Hands-On Experience
  • Gain in-depth understanding of standard industry analytics tools and software that aid in data visualization, business intelligence, machine learning, and data exploration including Spark, Power BI, Tableau, and more.
  • Earn professional industry certifications like Facebook Blueprint Certified Marketing Science Professional, Google Ads Measurement Certification, Hubspot CMS for Marketers, and more.
  • Gain direct access to one of the leading HR software management systems through a dynamic partnership with Automatic Data Processing (ADP).
Careers

A master’s degree in analytics gives you the skills and credentials to work in virtually any industry. Here are just a handful of the job titles you could expect to hold:

  • Digital Marketing Analytics Lead
  • Data Engineer-Digital Marketing Analytics
  • Senior HR Product Manager
  • HR Reporting Analyst 
  • Business Intelligence Analyst
  • Data Engineer

When you enroll in an online STEM-designated analytics program at Montclair State University, you’re choosing to earn a degree from a respected university with a distinguished history and a promising future. 

Montclair State University is at the forefront of analytics. While we’ve offered our online Master’s of Science in Business Analytics for the past few years, we now offer a Master’s of Science in Digital Marketing Analytics and a Master’s of Science in Human Resources Analytics, with our Human Resource Analytics program being one of the first of its kind in the USA. 

Benefits of a Montclair State University Master’s in Analytics Degree:   

  • Courses are designed to evolve with the changing analytics landscape
  • Instructors have a pulse on new roles and uses for data
  • Programs are AACSB-accredited and STEM-designated  

Choose From One of Our Groundbreaking Master’s in Analytics Degrees

Montclair State University, a national leader in analytics, is at the forefront of data analytics education. When you enroll in an online STEM-designated master’s in analytics at, you’re choosing to earn a degree from a respected university with a distinguished history and a promising future. 

MS, Business Analytics
MS, Digital Marketing Analytics
MS, Human Resources Analytics
MBA, Business Analytics

Online

30 Credits

21 Months

No GMAT

Why Montclair State University

Montclair State University is a national leader in analytics education. 

  • Courses are designed to evolve with the changing analytics landscape
  • World-class instructors have a pulse on new roles and uses for data
  • Self-paced coursework delivered through hands-on learning modules, experiential applications, and engaging content
  • All programs are STEM-designated and AACSB-accredited
  • Online students have full access to library resources, the writing center, technical support, and career advice 
Learning Outcomes

Students in a master’s in data analytics program from Montclair can expect to be well-positioned for career growth. Here are just some of the skills that graduates can use immediately into their current roles. 

  • Gain a foundation in data analytics, statistical modeling, and structured and unstructured data
  • Leverage big data to identify strategic opportunities
  • Translate insights into actionable business data
  • Communicate analytical insights effectively to key stakeholders
Hands-On Experience
  • Gain in-depth understanding of standard industry analytics tools and software that aid in data visualization, business intelligence, machine learning, and data exploration including Spark, Power BI, Tableau, and more.
  • Earn professional industry certifications like Facebook Blueprint Certified Marketing Science Professional, Google Ads Measurement Certification, Hubspot CMS for Marketers, and more.
  • Gain direct access to one of the leading HR software management systems through a dynamic partnership with Automatic Data Processing (ADP).
Careers

A master’s degree in analytics gives you the skills and credentials to work in virtually any industry. Here are just a handful of the job titles you could expect to hold:

  • Digital Marketing Analytics Lead
  • Data Engineer-Digital Marketing Analytics
  • Senior HR Product Manager
  • HR Reporting Analyst 
  • Business Intelligence Analyst
  • Data Engineer

When you enroll in an online STEM-designated analytics program at Montclair State University, you’re choosing to earn a degree from a respected university with a distinguished history and a promising future. 

Montclair State University is at the forefront of analytics. While we’ve offered our online Master’s of Science in Business Analytics for the past few years, we now offer a Master’s of Science in Digital Marketing Analytics and a Master’s of Science in Human Resources Analytics, with our Human Resource Analytics program being one of the first of its kind in the USA. 

All of our programs are designed with an understanding that analytics is constantly changing and evolving. Our instructors continuously have their eyes on the horizon, looking for new roles and uses of data and how to properly integrate them into our courses. 

How our cutting-edge online analytics programs stand out from the crowd:   

  • All curriculum is continuously reviewed and updated to ensure relevance in the marketplace
  • Every analytics program is led and taught by expert faculty with outstanding academic qualifications and industry experience
  • Online students have full access to library resources, the writing center, technical support, and career advice 
  • Self-paced learning enables students to complete weekly lessons and assignments on their own schedule, while web-based communication tools allow them to engage and collaborate with faculty and classmates

All of Montclair State University’s online analytics programs are offered through the Feliciano School of Business, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International—the world’s largest accrediting organization for business schools. Less than 5% of the world’s business schools have earned this distinction.

I Am READY

for a #1 Ranked Online MBA!

Please fill out the short form below and someone will contact you shortly to discuss the opportunities at Feliciano School of Business.

By completing this form and clicking the button I consent to receive communication from a representative of this institution by phone, text or email regarding my educational program request.

By completing this form and clicking the button I consent to receive communication from a representative of this institution by phone, text or email regarding your educational program request.

Explore STEM-Designated Online Master’s in Analytics Degrees

No matter where you are in your learning journey, we want to meet you where you are. Designed for student success, our accredited online master’s in analytics programs provide a collaborative learning community to support your goals. Take your career to the next level with cutting-edge skills and industry-recognized certifications to harness the power of big data and make game-changing business decisions.

MS in Business Analytics

Learn to distinguish which data is relevant and use it to identify trends and solve old business problems in a new, more efficient way that is hyper-focused on business success and longevity. Explore the Master’s in Business Analytics.

This broad-based online MBA program provides a solid background in key business administration topics, including accounting, economics, finance, information technology, international business, management and marketing. In addition to the program’s required core courses, the curriculum allows you to select multiple electives in the disciplines or industries that interest you most—enabling you to align your education with your career goals and aspirations.

Building on the core foundation of the General MBA, Montclair State also offers six specialized Online MBA programs that allow you to develop expertise in some of today’s most in-demand business fields.

MS in Digital Marketing Analytics

Meet current and future demands on a local and global scale by combining cutting-edge marketing and business analytics fundamentals with real-world skills and experiences. Explore the Master’s in Digital Marketing Analytics. 

young-diverse-group-of-marketing-professionals-analyzing-data

MS in Human Resources Analytics

A first of its kind in the US!

Learn the essentials for becoming an analytics-focused HR professional. Make informed decisions to meet the needs of your organization through optimized talent acquisition, benefits management and leadership development. Explore the Master’s in Human Resources Analytics. 

Business Analytics MBA

Data-driven business decisions are critical to corporate success, but having relevant business intelligence is only half the battle. Data analytics expertise is required to organize, interpret and use that information. In Montclair’s online MBA in Business Analytics program, you’ll learn how to collect, measure, evaluate and use the right data to support strategic decisions.

Business Analytics MS

A Master of Science in Business Analytics from Montclair is a STEM-designated program that provides a strong foundation in data analytics, statistical and predictive modeling, data and big data management, analyzing structured and unstructured data, knowledge discovery, segmentation analysis, and more. Find out more about our Business Analytics Masters Program now.

Digital Marketing Analytics MS

The MS in Digital Marketing Analytics prepares students to make strategic promotion decisions using cutting-edge analytics technologies and methodologies. Explore how this new MS in Digital Marketing Analytics will benefit your career.

Human Resources Analytics MS

A first of its kind in the US!

Human Resources professionals are increasingly more important to the strategic direction of an organization. The MS in Human Resources Analytics prepares graduates to make data-informed decisions about everything from employee retention to benefits management. Explore how an MS in Human Resources Analytics can boost your HR career. 

Business Analytics MBA

Big data and business intelligence can be extremely powerful tools in the hands of an expert analyst. A concentration in Business Analytics reveals how to capture, organize, evaluate and use information to support data-driven business decisions. Dig deeper into our Business Analytics Online MBA now.

Faculty Insights

Click to watch Dr. Stanislav Mamonov, Associate Professor, Information Management and Business Analytics, share his thoughts about upcoming analytics trends, how analytics can be used in marketing, career opportunities in the analytics field and more.

Dr. Mamonov’s expertise is in Business Analytics, Big Data, Data Mining, Intellectual Property Rights, Privacy, IT Adoption, Social Networks, Virtual Communities.

The History of Analytics

Today, the limitations of data storage and processing speed no longer apply, opening the door to more complex machine learning and deep learning algorithms that can handle large amounts of data.

As a result, the standard descriptive, prescriptive, and predictive capabilities of analytics have expanded with learning and automation, leading the way toward the artificial intelligence (AI) era.

Most organizations treat data analytics as a strategic asset, and analytics is essential to many functional roles and skills. Over the past few decades, analytics use has especially grown in the areas of business, digital marketing and human resources. 

Business Analytics

Analytics and visualizations have been used throughout history without the support of computers and software. After 2010, business analytics truly took off, being adopted worldwide by companies. The arrival of big data meant that analytics along with various data sources should become more scalable and more powerful. 

  • 65% of global enterprises increased their analytics spending in 2020, according to the 2020 Global State of Enterprise Analytics report by MicroStrategy
  • 36% of companies say data and analytics have resulted in a moderate change to industry-wide competition
  • An Allied Market Research report states, the global big data analytics in the retail market generated $4.85 billion in 2020, and is estimated to increase to $25.56 billion by 2028
Digital Marketing Analytics

Digital marketers no longer rely on assumptions about the success of their campaigns; they create strategies informed by data. Smart marketers analyze data on a daily basis to fine-tune their campaigns in real time.

  • About 75% of marketers report on how their campaigns are directly influencing revenue, states Hubspot
  • According to Gartner’s 2021 CMO Spend Survey, despite shrinking overall marketing budgets, 26.6% of CMOs say they’ll increase their budget for marketing technology
  • Social Media’s Today 2019 State of Marketing Automation Survey reports 75% of all companies already use at least one kind of marketing automation tool
Human Resources Analytics

Once guided by instinct and intuition, modern human resources specialists use data to drive business solutions. Experts say the current trend toward HR analytics will continue to grow, with analytics playing a central role in talent acquisition, development, and operations.

  • Deloitte reports that, while only 24% of companies felt ready for people analytics in 2015, that number increased by a third to 32% in 2016
  • Companies revealed the different people analytics adoption issues their respective organizations faced. One of the top obstacles cited was lack of the proper knowledge or staff
  • According to Deloitte, 77% of company executives cite people analytics as a top priority

Business Analytics

Analytics and visualizations have been used throughout history without the support of computers and software. After 2010, business analytics truly took off, being adopted worldwide by companies. The arrival of big data meant that analytics along with various data sources should become more scalable and more powerful. 

  • 65% of global enterprises increased their analytics spending in 2020, according to the 2020 Global State of Enterprise Analytics report by MicroStrategy
  • 36% of companies say data and analytics have resulted in a moderate change to industry-wide competition
  • An Allied Market Research report states, the global big data analytics in the retail market generated $4.85 billion in 2020, and is estimated to increase to $25.56 billion by 2028

Digital Marketing Analytics

Digital marketers no longer rely on assumptions about the success of their campaigns; they create strategies informed by data. Smart marketers analyze data on a daily basis to fine-tune their campaigns in real time.

  • About 75% of marketers report on how their campaigns are directly influencing revenue, states Hubspot
  • According to Gartner’s 2021 CMO Spend Survey, despite shrinking overall marketing budgets, 26.6% of CMOs say they’ll increase their budget for marketing technology
  • Social Media’s Today 2019 State of Marketing Automation Survey reports 75% of all companies already use at least one kind of marketing automation tool

Human Resources Analytics

Once guided by instinct and intuition, modern human resources specialists use data to drive business solutions. Experts say the current trend toward HR analytics will continue to grow, with analytics playing a central role in talent acquisition, development, and operations.

  • Deloitte reports that, while only 24% of companies felt ready for people analytics in 2015, that number increased by a third to 32% in 2016
  • Companies revealed the different people analytics adoption issues their respective organizations faced. One of the top obstacles cited was lack of the proper knowledge or staff
  • According to Deloitte, 77% of company executives cite people analytics as a top priority

It’s Your Time

to start achieving your career goals

Learn More Today

Understanding Analytics

Analytics is the process of discovering, interpreting, and communicating significant patterns in data. Simply put, analytics helps individuals and businesses see insights and meaningful data that you might not otherwise detect.

Analytics can use data to answer business questions, discover relationships, predict unknown outcomes and automate decisions. This diverse field of computer science is used to find meaningful patterns in data and uncover new knowledge based on applied mathematics, statistics, predictive modeling, and machine learning techniques. No matter what you plan to accomplish with analytics, the first requirement is gathering data. Once you have data, you need to analyze that data. Then you need to position the results of your analysis to drive decision-making.

Why are Analytics Important?

Today, analytics is found everywhere, because every company wants to perform better and will analyze data to make better decisions. As technology becomes increasingly advanced, more and more companies are developing new ways to use big data to their advantage to maximize their profits and improve the customer experience.  

Major organizational advantages of using analytics include:

  • Cost reduction
  • Faster decision making
  • Better service to customers
  • Discovering new opportunities
  • More informed decision making
  • Holding a competitive edge over the competition 

Need help figuring out the next step in your business career? Take our career survey! 

Contact Information

Michele Kieff
Montclair State University
Student Recruitment Manager

(973) 435-8070
onlinebusiness@montclair.edu

Do you have questions about the online MBA? Set up a time to speak with Student Recruitment Manager, Michele. 

Alternate Subject: Best Time To Call:
More Info:

By completing this form and clicking the button below I consent to receive communication from a representative of this insitution by phone, text or email regarding your educational program request.
On Line Application:
Official College Transcript 1:
Official College Transcript 2:
Official College Transcript 3:
GRE or MAT:
Personal Statement/Essay:
Resume:
Reference Letter 1:
FAFSA Submitted:
NSLDS Default:
ISIR Received:
ISIR Selected for Verification:
Verification Documents Received:
Aid Packaged:
Cash Pay:
Using VA Benefits:
Certificate of Eligibility Received:
Military Tuition Assistance:
Tuition Reimbursement:
Tuition Reimbursement Docs Received:
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