Careers for MBA Graduates in Digital Marketing
Every organization understands that digital marketing is where they need to focus their marketing efforts. The key is finding someone who can guide those efforts in a highly competitive market.
Taking on that role requires expertise in the strategies and analytical tools now used in marketing. The internet has revolutionized how organizations interact with consumers. As a result, digital marketers are leading the way. Hence, they find and capitalize on the opportunities the internet offers for marketing campaigns.
There is no one path for entering the field. However, for those who wish to work in a decision-making role, earning an MBA with a concentration in digital marketing prepares them for success in the top jobs in the field.
It’s an in-demand area. The federal government projects 10% growth in the number of marketing manager jobs by 2026. Median pay across the U.S. for the position is more than $131,000.
New Jersey is one of the top states for employment of marketing managers. According to the U.S. Bureau of Labor Statistics (BLS). Marketing manager salaries in New Jersey are the second highest in the nation, with a median annual salary of $177,070 in May 2017, according to the BLS.
What You’ll Learn
Specialization has increasingly become the best option for MBA students. While business skills remain a key component in earning an MBA, employers today now often prefer those with a high-level of knowledge and skills in particular areas.
For digital marketers, those skills include the following.
The online marketplace offers a wealth of data to be collected and analyzed. All of which can be used to better target marketing campaigns to the right consumer demographics.
Social and Mobile Media.
Forward-thinking marketers now interact where consumers meet online. This is typically on social media platforms using mobile technology.
Using data, marketers now can better manage the experience of online consumers. Hence, there are improvements in how they interact on websites and social media platforms with the business to their experience in making purchases.
Digital marketing graduates learn how to manage marketing efforts across the multiple touch-points with consumers now available. They also master product distribution and delivery, management of inventory and proper pricing strategies.
Careers with a Digital Marketing MBA
So why choose an MBA in digital marketing over other degrees? Because it better prepares graduates for leadership positions. An MBA remains the gold standard in the business world. In addition to expertise in digital marketing, graduates also learn the business skills needed for success in a global, competitive market.
Some of the potential careers include the following:
Digital Marketing Manager
As the coursework above shows, graduates from MBA programs with a concentration in digital marketing have the knowledge to lead a digital marketing team. They oversee the day-to-day operations, manage development and implementation of marketing campaigns, and work with organizational executives on long-range marketing strategy.
Chief Marketing Officer
This is the top position in an organization’s marketing operations. A CMO sets overall strategy for the marketing department and works with other executives to ensure that strategy aligns with overall company goals. Due to the focus on digital marketing in the 21st century, having an MBA that focuses in that area can pave the way to attaining this executive position.
Market Research Analyst
In this role – sometimes referred to as web analytics expert – marketers focus on analyzing the vast amounts of data available on consumer actions. Then, they determine the best course for marketing campaigns. They also measure the effectiveness and return on investment of each campaign.
It’s another in-demand position. The BLS projects 23% growth in the field by 2026. Median pay across the country reached $63,230 in May 2017. New Jersey offers the highest salaries in the country in this field, according to the BLS, with a median annual salary of $84,970 in May 2017.
Various Business Units
MBA graduates also are well-prepared to take on leadership roles in individual business units within marketing. The titles and job descriptions vary depending on the business and industry. Some of these areas include:
- Social media management
- Search Engine Optimization
- Online advertising
- Brand management online
The future of marketing is digital. Furthermore, those with ambitions to reach the top positions in this growing field, earning an MBA with a concentration in digital marketing is a step in the right direction.
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