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One of the most effective ways of managing marketing programs is through analysis.

It isn’t just creating the content and understanding the customer, but constant, evolving, ongoing analysis of those messages, channels and the audience themselves.

This is where Digital Marketing Analytics Management roles come into play. According to Robert Half, a major recruiting firm, marketing analytics jobs are among the most in-demand right now within the marketing industry. As companies build out their corporate marketing departments as well, digital marketing analytics roles are becoming more in demand in many other industries.

The Road to Digital Marketing Analytics Manager

Moving into the field of digital marketing analytics typically follows one of two paths.

The first path is an interest in and knowledge of marketing. Familiarity with targeting audiences, making practical and impactful choices on marketing channels, and communicating strongly are all hallmarks of marketing leaders. Taking that level of expertise and applying it to digital marketing analytics can combine skills in storytelling with intense measurement to provide strong recommendations.

The second path can involve heavy work previously with data management, understanding modeling and strategy behind data and analysis. Organizing information and presenting it well are often part of the history of a role like this, and taking those skills into the marketing arena can be impactful.

Responsibilities of a Digital Marketing Analytics Manager

A digital marketing analytics manager has a hand in many aspects of digital marketing, with a particular focus on data collection, measurement, analysis and related recommendations. This can include:

  • Being familiar with direct mail, email, digital, social media, events and/or text marketing
  •  Managing databases and making process improvements
  • Consolidating data sets from multiple platforms and running analysis
  • Auditing data to maintain consistency, meet compliance regulations and maintain accuracy
  • Finding gaps, insights and parsing data to make recommendations to both the marketing team and leadership levels of a company
  • Creating visuals of the data and measurement to present to both internal and external groups
  • Producing regular reports and populating dashboards to make effective use of the marketing data, helping to inform marketing strategy and make adjustments to campaigns
  •  Involvement in market research studies to further understand customers and audiences
  •  Using marketing analytics expertise to offer guidance and advice on measurement for other areas of a department or company
  •  Running digital marketing campaigns and making adjustments to improve results
  • Staying on top of trends and changes in digital marketing, particularly as technology and insights continue to evolve

Salary Expectations

Digital marketing analytics roles, especially those with management and strategic experience, are continuing to be in high demand at both marketing agencies and corporate and nonprofit organizations.

According to Glassdoor.com, in the U.S., salaries can range from $45,000 to $70,000 per year for an analyst, and higher than that for a manager. According to Robert Half’s salary guide, for a manager-level in this type of role, salaries can be in the $100,000 range annually.

Equipping Knowledge

To move into a digital marketing analytics management role, it’s likely you will need both advanced knowledge and degrees. Consider exploring a master of science in digital marketing analytics from Montclair State University. The fully online and flexible program helps those enrolled become familiar with measuring customer and prospect behavior and use the insights to create action plans. You’ll also learn to use a variety of tools to pinpoint digital marketing gaps and help grow the strategy of analytical tools and marketing communications. Classes include learning to use predictive, prescriptive and descriptive analytics to help wade through data and practice in making recommendations and communicating well.

The role of a Digital Marketing Analytics manager includes creating strategy and managing tactics in consumer behavior theory, brand portfolio management, market research, programmatic advertising, navigating social and mobile media, and working in omnichannel marketing. In each area of marketing measurement, analysis, and recommendations, the responsibilities will likely include monitoring, gathering data, parsing the data for gaps and insights, and developing suggestions through reports and presentations to keep marketing programs moving forward. A master’s degree can be hugely beneficial to equip you with the tools and approach to managing this kind of role successfully.

To inquire about time commitments, pricing, course and credit schedule, and admissions details, get in touch with our team at any time. We’re always excited to start a conversation with a possible student! Call or text us at ((973)435-0909 or send an email to onlinebusiness@montclair.edu. You can also by filling out the form below.

Contact Information


Toby Burris
Montclair State University
Student Recruitment Manager

(973) 435-0909
onlinebusiness@montclair.edu

Do you have questions about the online MBA? You may find it helpful to watch a webinar hosted by Student Recruitment Manager, Toby Burris.

Alternate Subject: Best Time To Call:
More Info:

By completing this form and clicking the button below I consent to receive communication from a representative of this insitution by phone, text or email regarding your educational program request.

On Line Application:
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GRE or MAT:
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Reference Letter 1:
FAFSA Submitted:
NSLDS Default:
ISIR Received:
ISIR Selected for Verification:
Verification Documents Received:
Aid Packaged:
Cash Pay:
Using VA Benefits:
Certificate of Eligibility Received:
Military Tuition Assistance:
Tuition Reimbursement:
Tuition Reimbursement Docs Received:
MPN and Entrance Counseling:

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