How an MBA in Marketing Helps Make Graduates Better Strategists
Specialization means everything in today’s business world. Earning an MBA is still a major accomplishment. But earning an MBA with a concentration in a specific area of business can make you an even more attractive job candidate.
The MBA in marketing from Montclair State University is one such degree. Offered online and designed for business professionals ready to take the next step in their careers, the degree program produces graduates who are ready to become leaders in marketing.
A Focus On Modern Marketing
The MBA in Marketing program offers courses on all the latest tools available in digital marketing, including data analysis, strategic information systems and management science. Those are areas marketing leaders need to develop expertise in, as jobs are plentiful for those with digital marketing skills.
The federal government projects an 8% increase in these positions by 2026. They also report a median annual salary of $132,620 for marketing managers in May 2018. Monster.com lists an MBA in Marketing as one of the best-paying MBA concentrations.
Graduates from the MBA in Marketing at Montclair State University learn these important strategic skills. But the program also focuses on a critical area for leaders: marketing strategy.
Leadership and Marketing Strategy
Those who are seeking a graduate degree in business with an emphasis on marketing are typically people who have ambitions to earn a position where they can influence the direction of an organization’s overall marketing plan. That requires in depth knowledge of marketing strategy.
Marketing strategy informs marketing plans and marketing campaigns. Developing a sound marketing strategy involves expertise in both marketing and business in general, which is exactly the sort of knowledge students get in an MBA in Marketing program.
A good marketing strategy is the “overall game plan” for how an organization approaches marketing and reaches consumers, according to Investopedia. The goal of any marketing strategy is finding the best methods for turning someone from a prospective consumer to a buying customer.
Strategic marketing plans answer three main questions: where, how and when should a business compete? These plans typically include:
- A company’s value proposition
- Key brand messaging
- Data on target customer demographics
- Clear prioritization of target industries, regions and audiences to ensure an organization is reaching the right people
Potential Careers With an MBA in Marketing
Taking the responsibility of working on marketing strategy is a critical job in business. The goal is to position a company over its competitors in the eyes of consumers. Strategic marketing plans often lead to key changes in how an organization operates.
Creating these plans takes a high level of business and marketing expertise. That’s why positions at the top of the organizational chart are often held by those who earn an MBA in Marketing. In addition to marketing manager, those positions can include:
- Vice president for marketing
- Business development manager
- Promotions director
Earning an MBA in Marketing can prepare graduates for those critical jobs. For those who want to maximize their talents and move into decision-making roles, it’s a degree that can open all the right doors.
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