Using knowledge gained from one of the many careers in digital marketing is key to success in a competitive market. Your MBA in Digital Marketing is the driving force.

Take the Lead with Careers in Digital Marketing

Digital marketing has transformed how businesses connect with consumers, with digital marketers at the forefront, discovering and harnessing the vast potential of online marketing campaigns. Expertise in cutting-edge strategies and analytical tools gained from an online MBA in Digital Marketing allows individuals to keep up with the changes in digital marketing so they can stay ahead of the market trends.

For individuals already pursuing careers but eager to make a significant impact in one of the many careers in digital marketing, there is no one-size-fits-all route to enter this field. However, for those aspiring to assume leadership roles, pursuing an MBA in digital marketing online is the ideal path to prepare for top-tier positions.

The demand for professionals in digital marketing is on the rise, with the federal government projecting a 10 percent growth in marketing manager positions by 2031. The median pay for these roles exceeds $135,030 nationwide, making it an attractive career choice.

New Jersey stands out as one of the leading states for marketing managers, with the third-highest median salary in the nation, boasting an impressive $184,820 in May 2022, according to the U.S. Bureau of Labor Statistics.

What Awaits MBA Graduates

The current job market prizes specialization and this trend extends to digital marketing MBA programs. While a solid foundation in business skills remains crucial, today’s employers increasingly value candidates with careers in digital marketing who have deep expertise in specific areas. For digital marketing enthusiasts, these sought-after skills include:

1. Data Analysis: The digital environment provides an abundance of data that can be collected and analyzed, aiding in targeted marketing campaigns that effectively reach the desired consumer demographics.
2. Social and Mobile Media: Forward-thinking marketers actively engage consumers on social media platforms using mobile technology, recognizing these as key touchpoints.
3. Consumer Experience: Data-driven insights empower marketers to enhance the online consumer experience, improving interactions on websites and social media, thus optimizing the purchasing landscape.
4. Omni-Channel Retailing: MBADigital Marketing online graduates learn how to manage marketing efforts across multiple platforms, while also mastering product distribution, inventory management, and pricing strategies.

MBA in Digital Marketing: The Gold Standard

Why opt for an online MBA digital marketing degree over other degrees? Because it equips graduates with the skills and knowledge needed for leadership roles. An MBA remains the gold standard in the business community, and in addition to digital marketing expertise, it imparts essential business skills crucial for thriving in a global, competitive market.

There are several promising careers in digital marketing for graduates, such as the following choices:

1. Digital Marketing Manager: With the knowledge to lead a digital marketing team, these graduates oversee day-to-day operations, manage campaign development, and implementation, and collaborate with organizational executives on long-term marketing strategy.
2. Chief Marketing Officer (CMO): As the top figure in an organization’s marketing operations, a CMO sets the overall marketing strategy, ensuring alignment with the company’s broader goals. With the 21st century’s digital marketing focus, an MBA in this field paves the way to attain this executive position.
3. Market Research Analyst: Also known as web analytics experts, these professionals analyze vast amounts of consumer data to determine optimal marketing campaign strategies and assess campaign effectiveness and return on investment. New Jersey boasts some of the highest salaries in this field, with a median annual salary of $88,420 in May 2022.
4. Various Business Units: MBA graduates are well-prepared for leadership roles in specific business units within marketing, such as social media management, search engine optimization, online advertising, and brand management online.

The future of marketing is undeniably digital. If you aspire to top positions in this dynamic and growing field for those seeking careers in digital marketing, an MBA digital marketing degree is the right step toward a rewarding career in this fast-paced environment.