The benefits of earning an online MBA in digital marketing are countless. Not only can you learn additional skills to couple with your own experiences so you can bring more to the table, but you will also propel your potential for higher-paying positions. The marketing space is consistent in one regard: changes in digital marketing are constant!

Keep up by enriching your skillset with an MBA in marketing and expanding your opportunities.

Modern Marketing vs. Traditional Methods

So, how has marketing changed over the years? There are marked differences in generational marketing and marketing through the decades. Here’s a glimpse of the biggest revisions between marketing then and modern marketing.

For simplicity’s sake, it’s easier to refer to modern marketing as digital marketing since that’s what most marketing methods have pivoted to in today’s society as consumers have turned to digital media as their main source of promotional viewing. This includes ads on Instagram and Twitter, Facebook videos and ads, and TikTok promotional reels as well as email and text marketing campaigns.

Traditional marketing refers to old-school marketing methods such as advertisements on television, flyers in the mail, and newspaper or radio ads, to name a few.

There isn’t really a difference as far as which method is better or worse. However, experts state that traditional marketing works better for a demographic that’s over 60, and digital marketing captures the population in Gen X and under.

Traditional marketing may work better in the long term and hit a wider and larger audience, whereas digital marketing can be more niche and narrow. A smaller audience may see ads. Some of the downsides of digital marketing include the ability to click through or skip ads. However, it’s easier for businesses to track how consumers interact with ads, which can help customize marketing methods in the future.

Both options, when used concurrently, can provide a workable solution to a marketing problem and have various benefits and perks for consumers of all age demographics. However, digital marketing MBA programs will elevate your views on both marketing options.

Ways an MBA in Marketing Can Help Your Career

Why should you obtain a digital marketing MBA? There are a few important ways that this degree can help you procure the marketing job of your dreams! Here are some relevant boosts this degree can offer you in the marketing space.

• Increase your marketing strategy skills
• Practice effective communication skills
• Learn how to network
• Hone management techniques and leadership traits
• Better chances at competitive jobs and salary
• Develop analytics skills and techniques
• Understand all types of marketing and when to use them
• Learn how to run your own marketing, development, and analytics teams

Strategic Leadership and Marketing

Are you a natural leader? Then, you may be interested in pursuing marketing to further your career in leadership. This is a great space for leaders to develop their skills, and an MBA in marketing can propel your possibilities even further. What goes into strategic leadership with regard to marketing? Here are a few key elements.

• Monitors marketing trends
• Sets a company’s mission and uses marketing skills that align with that mission
• Fosters a positive work environment with room for creativity and growth
• Uses creative problem-solving for the most timely and effective marketing solutions
• Delegates tasks
• Maximizes time and effort

Potential Careers in Marketing

One of the perks of an MBA in this career field is the array of available options. Here are some MBA in digital marketing jobs to consider as you pursue your educational goals.

• Creative director
• Product management
• Brand strategist
• Advertising director
• Social media marketing manager
• Director of sales
• Marketing research
• Brand manager

An MBA in digital marketing can ready you for an adventurous, exciting, fast-paced, and financially rewarding career!